Web3 - The Future of Marketing #2
Impressive Insights from Mathew Sweezey's Talk at Uprising Event
Mathew Sweezey, the accomplished futurist previously associated with Salesforce, has managed to astound the audience with his striking talk about Web3 at the Uprising event recently.
In his enlightening talk, he elucidated how Web 3 is setting off a transformation in the way customers engage with brands. The concept also profoundly impacts how brands can effectively approach the customer lifetime value.
Decoding the Buzzwords
For those unfamiliar with the jargon such as NFT’s, Wallets, Blockchain, Discord, Open Sea, Crypto, and Metaverse among others, do not fret. It's essential to understand that Web3 signifies a power shift.
The Changing Brand-Consumer Dynamics
What brands need to comprehend is how this shift fundamentally changes the relationship between them and their consumers. Each iteration of the web we've witnessed till now has altered this dynamic, progressively shifting the power in consumers' favor.
Web3: A Paradigm Shift
Web3 is conceptualized as a digital realm where services are not only operated and owned but also improved by communities of users. This includes everyday users like you and me.
Why Marketers Should Pay Attention
- This paradigm shift is indeed remarkable and is an upcoming trend that one cannot afford to ignore as a marketer.
- Adapting to this changing environment will require marketers to stay updated and acquire the necessary knowledge.
- Keeping pace with these advancements will allow you to not only survive but also thrive in this new era of Web3.
Embrace the Change
As we are on the cusp of this revolutionary change, I encourage you to embrace it wholeheartedly and enjoy the journey towards a more decentralized and empowering future.
