About

Growth Marketing with Artificial Intelligence (AI)

Launch Your Marketing to New Heights

🇨🇭🇨🇭🇨🇭As a Swiss digital marketing leader (originally from Oberwallis growing up 45 min. away from the famous Matterhorn in Zermatt) with over 15+ years of experience, Claude Oggier specializes in delivering AI-driven growth strategies that directly impact revenue and brand value. My approach combines a deep understanding of digital ecosystems with cutting-edge technologies to drive tangible results.

✔Extensive experience in demanding environments such as luxury, FMCG, higher education, banking and entertainment

✔Fluent in English, French, and German (Swiss German), I always put myself in the customer’s shoes

✔Strong background in CRM, online acquisition strategies & social media in B2C & B2B

Let’s fuel your company’s success and to provide more context for the potential of our collaboration, I’d like to share some relevant success stories:

Wall Street English

Transforming Lead Generation Through Digital Convergence. At Wall Street English, I spearheaded a digital transformation that unified marketing and sales operations through CRM Salesforce and Marketing Cloud. This strategic move improved the lead qualification process and increased the quality of leads by 10-15%, demonstrating my ability to improve lead quality through strategic technology implementation.

Pasino.ch

Scaling a New E-Commerce Platform for Growth: Driving Significant Traffic and Cost-Effective Customer Acquisition.
At Pasino.ch, I was responsible for scaling a new e-commerce platform, implementing comprehensive digital and offline strategies to drive traffic and acquire new players. This included managing both Above-The- Line (ATL) and Below-The-Line (BTL) campaigns for the Q4 period, which resulted in almost 91,000 global visits, representing a 65% traffic increase, and a cost of acquiring each global visit at a highly efficient CHF 5.70, demonstrating my ability to drive substantial traffic and cost-effective customer acquisition through multi-channel campaigns.

Sky Switzerland

Driving E-Commerce Growth Through Free Trial Conversions: At Sky Switzerland, my primary focus was to increase sales through their e-commerce platform at www.sky.ch. I designed and implemented a strategy centered around driving free trial sign- ups, which resulted in a 45% increase in their customer base in just 3 months, demonstrating my ability to strategically leverage digital channels to drive significant e- commerce growth.

CHANEL

Enhancing the Retail Experience and Cross-selling: Implementing Technology to Boost Sales. Chanel, I identified a key opportunity to boost sales through improving the customer experience. I led a pilot project introducing iPads into the boutiques, empowering staff to offer product information and additional sales opportunities. This resulted in an increase of cross-selling opportunities and an optimized in-store experience, demonstrating my capacity to innovate and integrate new technologies to drive sales in a retail setting.

Why I believe in our future collaboration

AI-Powered Growth Expertise: I use AI to identify opportunities, optimize campaigns, and personalize user experiences, delivering a competitive advantage.
Full-Funnel Marketing Acumen: My over 15-years of experience encompasses everything from initial brand awareness to sales optimization and long-term customer loyalty.
Data-Driven Results Focus: I meticulously analyze performance metrics to drive continuous improvements and maximize ROI, ensuring your e-commerce goals are met.
Proven E-Commerce Experience: With a history of success in building e-commerce from the ground up, I bring a valuable blend of strategic vision and hands-on experience.
Strategic Mindset: I bring a strategic vision and a focus on continuous improvement to ensure that your long-term business goals are met
Customer-centric: I always put the customer at the center of my strategies, ensuring a positive experience and nurturing long-term relationships.

Why is a strong digital presence more important than ever in today’s AI-powered world?

Because AI is reshaping how customers discover, engage with, and choose brands. If your digital presence isn’t sharp, consistent, and optimized, you’re invisible. You need more than a website; you need an integrated digital ecosystem. That’s where a digital expert comes in. Someone who understands the entire journey, connects the tools, and helps you stand out in a world flooded with noise.

What’s the real risk of managing your digital strategy without expert guidance?

Wasted budgets. Missed insights. Low-quality leads. Without a clear strategy and critical thinking, it's easy to drown in tools and tactics. An expert bridges marketing, automation, and data into one powerful engine—making sure your efforts lead to conversions, not confusion.

How does working with a digital expert change the game?

It turns scattered actions into measurable impact. I help you ask the right questions, identify opportunities in your data, and design smart automations that support your sales pipeline. The result? Faster decisions, scalable campaigns, and marketing that feeds your business and not just your inbox.

Can’t AI tools handle it all today?

AI is powerful but not magical. Tools can execute, but they don’t think. You need a human who sees the big picture, adapts the strategy, and ensures AI works for you, not the other way around. My role is to orchestrate the tech so your message lands with clarity and purpose.

What makes my approach different?

I don’t just run campaigns. I build systems that drive growth. My strength lies in understanding how digital, CRM, and paid media work together. I connect the dots between your goals, tools, and customers, using critical thinking and real-time data to maximize every opportunity.