In this new era of Artificial Intelligence, I wanted to share with you my perspective on Search Engine Optimization (SEO). SEO remains pertinent in the AI age, mainly because AI utilizes the links it discovers on the search results pages to fuel its activities.
For a brief recap, the primary function of SEO is intent optimization. It strives to provide users with precisely what they're searching for- the perfect information tailored to their queries.
However, implementing SEO goes far beyond basic practices. It's not just about making your website visible; it's more about doing it on a domain where you establish trust. Your user should be confident that your content comes from an authoritative source that knows what it's talking about.
In essence, SEO can be encapsulated in two words: engagement and trust. Creating meaningful connections with your users and earning their trust is the true essence of effective SEO. The success of your SEO campaign relies heavily on how well you can yarn these two components together. Remember, a well-optimized content that offers no value to the user will not perform well in the long run.
As we move into the era of artificial intelligence, SEO continues to be crucial. It is the foundation that allows AIs to consume, digest, and utilize the internet's vast wealth of information to produce meaningful search results. SEO's role in providing engagement, trust, and relevance remains as vital as ever.
Finally I met in person Mark Schaefer at The Uprising event in Knoxville, TN.