In the vast world of marketing, positivity and negativity are always present. In recent years, the rise of Artificial Intelligence (AI) has been a driving force of positivity for marketers around the globe.
What does positivity in marketing mean?
AI's incursion into marketing doesn't just bring optimism because of these aspects, but it has genuinely revolutionized the whole scenario — Improving targeting, enhancing personalization, and above all, letting marketers make data-driven decisions.
A question that often comes up is, 'Should we embrace AI in marketing?' If we reflect on the myriad benefits, it shouldn't be a question anymore. The real question should be, 'Why haven't we already adopted AI?'
So, dismissing the negativity associated with AI, embracing it in marketing strategies is a move towards positivity. As optimized operations become less of a dream and more of an achievable reality, the time gains, cost savings and increased ROI says it all.
In conclusion, while the transformation comes with its challenges, such as the learning curve for marketers and the initial cost of AI integration, these are short-term compared to the long-term benefits provided by AI. AI is not the future; it’s the present. No doubt, becoming AI-first in marketing efforts could be the best decision a company can make. Thus, we must focus more on the 'how' of incorporating AI rather than the 'should we' aspect.
Finally I met in person Mark Schaefer at The Uprising event in Knoxville, TN.