I think we all agree that the future of marketing is likely to involve a continued shift towards digital channels. The power of Artificial intelligence and machine learning will play even a bigger role in automating and personalising marketing efforts, while virtual and augmented reality will open up new opportunities for immersive brand experiences.
On a personal level, AI helps me to craft my ideas around Facebook or Google headlines, or rewriting my content in multiple languages etc., which increases my productivity.
The use of influencers and user-generated content will continue to grow in importance, as consumers place more trust in recommendations from their peers than in traditional advertising.
I am curious to follow another trend which is the integration of voice search and voice assistants. This will change the way companies create their content and optimise it for voice search.
In addition, with the growing concern for privacy and data security, companies will need to be transparent and responsible with the data they collect and use for marketing purposes.
Finally I met in person Mark Schaefer at The Uprising event in Knoxville, TN.