Is Belonging & Community a Marketing Strategy?

Marketing Trends from Web3 to building a community

Understanding the Future of Marketing

Recently, I had the good fortune of getting acquainted with the emerging trends that are poised to redefine the very future of Marketing. Leading the pack among these novel approaches are advancements like Web 3 and the increasing focus on building niche communities.

On Belonging and Community as a Marketing Strategy

The underlying theme that unites these marketing trends is the concept of 'belonging and community' which has lately come to the fore as a potent strategy in the world of marketing. What intrigued me the most about this insight was the type and quality of the relationship that could be developed between marketers and their audiences.

For instance, the bond you can form with 30 top thought leaders from the marketing industry within a brief period of time was absolutely commendable. It provides a deeper sense of belonging, whereby you become an integral part of a micro community. Such a community is built on a strong foundation of trust between its members. And that is exactly what both Web3 and the Metaverse epitomize.

Micro Communities and Web3 & Metaverse

Web3 and the Metaverse are platforms engendering clusters of micro communities. They are arenas where you'd want your voice to be heard and received as genuinely 'human'. Moreover, you get an overwhelming sense of 'belonging' when you build your niche in these communities. This is what makes them a game changer in marketing.

The Rising Importance of Building a Community

This, in turn, explains why belonging to and building a community can be considered as the trend that is going to reshape the global marketing landscape. It is one of the major trends that should not be overlooked, ignored or underestimated by any marketer who strives for success in the coming years.