When it comes to the utilization of Artificial Intelligence, marketers are often faced with two options. The first option is resistance due to the fear of potential job displacement by automated machines. The second option is adoption and integration of AI technology to enhance and create more effective marketing strategies. Here, I'd like to take a moment to share why I am personally choosing option two.
The fear of being replaced by technology can be overwhelming, particularly if you are not acquainted with AI's capabilities. This perspective sees AI as a threat rather than a tool for productivity, making it a less desirable option.
This is the option I choose. By embracing Artificial Intelligence, I've found that not only can I generate higher amounts of content, but also that the content's quality improves. Additionally, incorporating AI into my marketing strategies allows me to predict customer behavior more correctly, making our interaction more targeted and effective.
One of the ways I've incorporated AI in my work is in my monthly social media calendar planning. By using predictive analysis, I can plan better strategies and make more informed decisions about what content to release and when.
One tool that has made a significant impact on my content strategy is a CMS AI content tool. This revolutionary system provides a seamless journey in content creation by simplifying the process intuitively. The tool integrates easily with Google sheets, allowing multiple contributors and reflecting changes in real-time.
Finally I met in person Mark Schaefer at The Uprising event in Knoxville, TN.